Activities catalogue

Find activities, including instructions, deliverables and tools, to help you optimize your content. Use these activities to keep users and their needs at the centre of your content optimization.

The user-centred design process has recommended activities for each project phase. Feel free to use these activities as applicable in your own project process.

List of activities

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Project operations
Research and data
Testing and evaluation
Content and design

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Topics

Project operations
Research and data
Testing and evaluation
Content and design

Activity	Description	Topic
Core project team identification	Identify the core project team members and hold a core team kickoff meeting	project-operations, initiate, core team, kick-off, kick off
Extended project team identification	Identify web content authors, subject matter experts (SMEs), representatives from other organizations	project-operations, initiate, extended team
Role and responsibility mapping of project team members	Map the key tasks and type of responsibility across the project phases for each project team member	project-operations, initiate, RACI, RASCI, responsible, accountable, supporting, consulted, informed
Kickoff meeting for the project	Hold a kickoff meeting with all members of the project team	project-operations, initiate, kick-off, kick off, first meeting, start up meeting
Content inventory	Gather a list of in-scope content, add page properties and performance data, create content maps	research-data, content audit, analytics, ecosystem, discovery, content-design
Heuristic usability evaluation	Use a set of criteria to evaluate the content's quality and usability to identify strengths and areas for improvement	research-data, testing-evaluation, content audit, discovery
Environmental scan	Gather information from the media, social media and related web content to inform the content and design	research-data, media analysis, comparative analysis, discovery
Identification of user tasks for improvement	Review and prioritize tasks to explore, create job stories and task scenarios for testing	testing-evaluation, discovery
Usability testing	Develop a test plan, recruit users, conduct testing and report results of baseline and validation testing	testing-evaluation, moderated, unmoderated, tree testing, UX scorecard, discovery
Detailed content prototypes	Create content templates and start writing content using co-design exercises	ident-tasks, content-design
Wireframing	Produce rough content ideas and early wireframes to demonstrate how users will move through the content	ident-tasks, content-design
Content location and structure	Create a content map and build it out into a detailed future-state content inventory using the principles of information architecture (IA)	ident-tasks, content-design

Date modified:: 2023-03-13